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Modacruz.com is a social e-commerce site providing women the platform to turn their pre-loved luxurious fashion items into cash, while also having the chance to view and shop from other's closets. Modacruz vision is to provide a way to deliver these high quality fashion items to women with lower income and have them experience quality via these second hand luxurious items. Having these women experienced the high quality is expected to push the overall manufacturing quality much higher, as well as decrease the demand for imitation Designer items. As an action of this vision Modacruz offers a simple and fun platform for women to list, sell and shop these previously loved items, share their own style and socialize on fashion. Finally, once a buyer on Modacruz automatically qualifies as a potential seller. Business model of Modacruz is based on commissions cut per transaction.