About
The problem is the gap between offline world of retailers and online world of mobile. Brick-and-Mortar retailers' shopper data is limited with purchase activities. Moreover they can only count footfall. The key indicator is conversion rates which is limited with purchase per foot fall Boni, with a patented micro-location service solution, captures and engages with shoppers at physical retail spaces. Through Boni Beacons equipped at stores and free mobile application, retailers can constantly engage shoppers during the shopping. Retailers have the ability to target shoppers and engage them with variety of services like: - Indoor navigation - Micro location based contents - Rewarding & Gamification Schemes - And shopping behavior analytics. Moreover, merging existing purchase data with Boni's physical presence data, for the first time retailers are able to measure conversion rates of targeted shoppers.