About
POI is a platform using GPS, Wi-Fi and Bluetooth technologies to determine the location of users. POI provides location based services in 3 main areas which are marketing, indoor navigation and analytics via existing mobile application. Also POI is a beacon manufacturer and produces POI Beacons which are small, decorative, battery operated Bluetooth sensors that broadcast radio signals to smart devices. POI Marketing platform is especially useful for retail stores to create real time, personalized and targeted campaigns. After, desired campaign created on Marketing Panel, real time push notifications can be sent in order to increase customer engagement and brand loyalty. POI Analytics Platform aims to gather visitors’ data on physical and digitalize them. It has the ability to collect customers’ data instore real time and save their shopping choices and habits via POI Beacons. POI Navigation, navigate your customers to access any product they want in an easy way.